Abstract

Concept of service strategy: Service strategy helps organizations determine the types of services they should offer and the markets to target. The goal is to make strategic decisions when planning and delivering targeted services to drive long-term growth and success. There are four building blocks of the service strategy stage: perspective, position, plan and pattern. Perspective: describe your vision or direction for your services. Position: compare your strategy with competitors to understand how to best position yourself in market. Plan: identity the actions you will take to achieve your goals and overachieving vision. Pattern: fundamental and ongoing actions your organization will take to run smoothly over time. it includes processes, policies, schedules, budgets, management systems.