Abstract

“A marketing information system consists of people, equipment, and procedures to gather, sort, analyze, evaluate marketing decision makers.” It is carefully developed master plan for information flow. Coordination between departments, individuals i.e. top management, marketing research, personnel, finance, system analysis, programmers and computer experts. Technological advancement has been instrumental in growth of MIS. Need of Information in marketing decision: Marketing process has become more system approach to information management Tool for decision making to managers Understand consumer needs, To be competent and successful To develop and store sufficient information for day-to-day decision making Regular flow of adequate and reliable information within the organization.