Functional Area of International Business (BBM 6th Sem)
Abstract
“International business management is a critical element and highly specialized task.” Concerned with functional areas abroad including building “internal capabilities” or “strengths” to achieve a firm’s competitiveness in global market. It involves management of organizational structure, manufacturing or producing capabilities and structure, control mechanism, human resources, financial resources, international marketing strategies, foreign exchange risks, R&D etc. It is challenging as transactions are regulated by rules, regulations, political influences, culture, currencies, languages, time zone of foreign countries. Focuses on speed, compliance, efficiency and timely delivery through effective supply chains system.
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