Abstract

Strategic vision “ A vision is the picture of desired future state of a company.” • The strategic vision is a long-term, comprehensive picture of an organization's goals and the methods for achieving those goals. • It guides a company's strategy and decisions. • It specifies the direction that a company intends to follow in developing and strengthening its business. • It should be specific and distinctive. • It gives shape to its intended future. • It reflects the firm’s values and aspirations and intends to capture heart and mind of the stakeholders.