Abstract

Concept of distribution: it’s a process of making product available to target customers it relates to place element. it’s a system developed by producer to sell their goods and services i.e. channel member are middle members/agent, merchants perform negotiating role buy, sell, facilitate exchange of ownership of goods/services non-channel member i.e. advertising agencies, transportation firms, good distribution system enables higher sells than of competitors it’s also a means of getting products to target market